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Recently in Kiev took place II International conference of the Ukrainian forum of benefactors, in which have taken part about 300 representatives of welfare funds and organizations, NGO, business, authority, diplomatic corps and mass-media from 5 countries of the world. There were representatives of "Svarog West Group" corporation among them, which takes active participation in realization of the social projects, witch are directed on improvement of quality of life in a village.
This conference has united traditional and fresh formats of communication, namely solemn opening, the debatable panel, interactive sessions, creative workshops, a talk show and a social party. A special visitor, the ambassador of the USA in Ukraine - John F.Tefft has opened the conference.
The greatest interest of visitors has caused interactive session "The storeroom of charity" in which, according to the telling of a director of the Ukrainian forum of benefactors Anna Gulevska-Chernysh, the organizers have collected aspects of Internet - charity, and also the models of attraction of mass-media to charity and corporate welfare as alternative use of the souvenir budget.
In creative workshops the Ukrainian benefactors under the guidance of known experts from the USA, Slovakia and Germany have learnt to strength the own potential through the accountability, to develop business by means of corporate philanthropy, and also to keep stable charity in the region by means of community fund.
It was very useful to communicate with the colleagues and adherents in informal condition during the breaks for discussion of variants of interaction and realization of the new projects.
After an intensive training the representatives of fund "Star dream" and Renat Ahmetov's fund "Development of Ukraine", the known restaurateur Margaryta Sichkar, the director of parliamentary television channel and other participants of a talk show "Dreams come true: system philanthropy" have shown, how the combination of corporate and private charity leads to qualitative changes.
Also the participants have visited gallery of Ludmyla Bereznytska and partners on a social party of benefactors "Blago-Art", where were rest, pleasure by art and the whole firework of the ideas for charity.
The chairman of the board of the Ukrainian forum of benefactors has underlined, that this year charity has matured. The "glossy" charitable projects have given the way to developing, have changed the approaches to an estimation of their results. Also has changed the relation to the social franchise - "cloning" of the successful initiatives, efficiency came on the foreground, having pressed uniqueness ambitions. Business became more open for rendering of the charitable help in the form of knowledge, the goods and services, volunteer's work of employees. And funds will have possibility to become more flexible for reception of positive result.